02 avril 2005 06:23
Darth Vader and Jedi M&M's
Isabelle Hontebeyrie
M&M'S just launched its Darth Mix and Jedi Mix...
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| Photo: © M&M'S |
Masterfoods USA announced:
Chocolate fans can experience the rich flavor of Dark Chocolate M&M'S in the special edition "Darth Mix" that features the following new colors: black, maroon, purple, dark blue and silver M&M'S. The classic milk chocolate flavor is found in the "Jedi Mix" with its new colors: beige, cream, pastel green, gold and light-saber blue M&M'S.
Consumers can collect 72 Star Wars/M&M'S-themed packages in Plain and Peanut varieties that feature exclusive under-the-wrapper "Galactic Gossip" about Star Wars and M&M'S trivia that fans will crave and collect.
Dark Chocolate M&M'S are available nationwide for a limited time at select theaters and concession stands as well as food, mass and drug stores. Adding to the fan fervor is M&M'S MINI'S new milk chocolate "Wookiee" and "Lava" color blends that challenge consumers to discover which Force is in their MINIS tube. Tubes will have Stars Wars character tops and light sabers. Personalized MY M&M'S can also be printed with Star Wars sayings, and a limited edition collectible tin is available online or at M&M'S World in Las Vegas.
There's also a special M&M'S Chocolat Mpire website.
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