"After first rejecting the advertisement, Rolling Stone sent Zondervan a contract for a half-page ad in the rock magazine's February 24 issue, said Doug Lockhart, executive vice president of marketing at the nation's largest Bible publisher."

CNN reports "Lisa Dallos, a spokeswoman for Rolling Stone publisher Wenner Media LLC, said Tuesday that the company had "addressed the internal miscommunications that led to the previous misstatement of company policy and apologize for any confusion it may have caused.""

Controversy erupted between Bible publisher Zondervan, and Rolling Stone magazine over an ad for the TNIV, a new Bible translation aimed at 18- to 34-year olds. Rolling Stone reversed refused to run the ad.

Photo: © Zondervan

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