11 novembre 2004 06:12
Big Brother - blog version
Isabelle Hontebeyrie
"CyberAlert Inc., a well known United States media monitoring company has announced the launch of BlogSquirrel, a new service that enables businesses to monitor efficiently the contents of over 100,000 blogs. Subscribers to the new blog tracking service automatically receive daily (or more frequent) e-mail alerts on new blog postings that contain the client's specified keywords and phrases." [Via The Blog Herald]
What I find a bit scary is how BlogSquirrel describes its services: "By using BlogSquirrel to automatically search, monitor and "clip" blogs, you and your organization can build an effective "early warning system" to identify problems and issues that may threaten corporate or brand reputation ... or present new opportunities for business growth."
Does that mean bloggers will be sued when they criticize a product or a company?
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Yup, I'd say it certainly means that. It could also mean adjusting an advertising campaign to counter the negative effects of said blog, if it happens to be notable enough to carry some weight.
But since those who do have that clout are far and few in between, chances are it's going to be more work for lawyers and cease-and-desist letters.
Posted by/Écrit par: Benoit