Absolut Vodka launched its Absolut Raspberri, and TV ads will be featured today during CSI on SPIKE TV between 9:00 p.m. and 12:00 a.m.

Additionally, the advertising will appear on E!, BET, USA, VH-1 and FX.

Absolut enlisted four street artists David Ellis, Kenji Hirata, Maya Hayuk and Phil Frost for the commercials.

The artists were given the traditional Absolut ad - a bottle in the center with a halo background - as a starting point.

The television spot begins with an oversized Absolut Raspberri bottle with a halo background that fades to black.

As the scene progresses, the artists appear and use the bottle as a canvas to "Unleash the Raspberry." A still camera captures the process every 30 seconds illustrating the complete evolution. The result becomes hypnotic and rhythmic as the paintings come to life for the viewer and transition from one to another across four 30-second spots, highlighting the distinct styles of each artist while illustrating their roots in street art.

© Absolut

© Absolut

© Absolut

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