According to research by Insight Express, junior and senior high school students are the ones in control of the consumer electronics budget and brand buying decisions.

The Center for Media Search:

Devices most wanted by teens include MP3 players, cell phones, and digital (still and video) cameras. While students plan to pay for only 30% of electronics purchases themselves, teenagers say they still wield more buying influence than their parents. According to the survey, teens decide which brands to purchase for the following:
MP3 56%
Digital Camera 39%
Digital Video Camera 36%
Cell Phone 35%
Computer 30%

Categorie(s)/Catégorie(s): Lifestyles

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