Philippe Roy, a Canadian journalist in China, drew my attention on the China International Adult Toys and Reproductive Health Exhibition which will take place in August. "The time of being shocked at the mention of sex or regarding sex as an evil has gone by. Now in China, the civilized sexual concept has widely prevailed . Aboomingadult toy sand reproductive health care market to 1.3 billion population, with incomparable scale, increasing trend and development potential, has come into being while sex has become one of the most popular topics for public discussion. Data pertinent to the current national sales volume of sex health care products shows that the latest annual turnover has exceeded RMB100 billion in 2003, and the rate of increase is approximately at 30%."