04 juin 2004 07:37
Goldfish Crackers in 'Garfield' The Movie
Isabelle Hontebeyrie
It is the Goldfish brand's first-ever tie-in with a motion picture.
"We know kids and moms love Goldfish crackers," he says. "But when kids get older, many move onto snacks they view as 'cooler' and more relevant. We see this as a huge opportunity for Goldfish - because when we team our awesome brand equity with exciting new products and contemporary marketing programs, the combination can't be beat."
In the live action / computer generated image film, Flavor Blasted Goldfish crackers actually appear as Garfield's snack of choice. Garfield is America's favorite feline and the world's laziest cat.
To leverage this cool visibility with "tweens" and teens, Goldfish and Fox Entertainment Group, Inc. are partnering on a multi-pronged promotional program whose tagline is "The Official Snack of Cool Cats." The program includes Garfield-shaped crackers in specially marked Goldfish bags, a "Search for Odie Game" sweepstakes, in-store point-of-sale displays, website features, and a television campaign.
"The movie is already generating terrific excitement with Garfield fans - especially 'tweens' and teens," says Steve. "For Goldfish, we can't think of a better way to increase our 'cool quotient' than appearing on the big screen as the favorite snack of such a cool cat."
Flavor Blasted Goldfish crackers will make a silver screen debut June 11 as the "Official Snack of Cool Cats" in the new motion picture comedy Garfield The Movie.
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This moive is wonderful with perfect 3D graphic. Garfield in the movie is really a cool and smart cat who can dance admirably. When he went to the tall building to saved the dog Odie and went down, it was very cool!
The story line is superb and jokey, and the actress is very beautiful and cute. It was very incredible for Jon that the girl could love him, I also have the same feeling and the same experience with Jon.
Posted by/Écrit par: Creford