22 mai 2004 07:12
The world's smallest press kit
Isabelle Hontebeyrie
Yamaha Marine has issued a press kit that can be carried on a keychain and weighs less than two quarters.
Yamaha Marine has reduced its 2005 press kit from a thick portfolio with press releases, technical bulletins, transparencies and CDs to a package about the size of a pack of gum or pocket knife and it weighs just four-tenths of an ounce.
"It's probably the smallest press kit ever," said Frank Wilhelm, Yamaha's advertising manager, "as far as we can tell, it's the first time a press kit like this has been made anywhere. In 1986, we were the first to put a press kit on a computer diskette and now this."
The drive is compatible with any computer that has a USB slot.
*** Linked by / Liens sur:
Media Guerrilla - World's Smallest Media Kit
JKL Blog - Pressmappens utveckling
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on/sur: Info:Nytt - 25 mai 2004 02:08
Det var inte många år sedan det handlade om den traditionella glansiga företagsmappen med mängder av utskrivna pressmeddelanden, pappersfotografier och glättiga broschyrer vid ett pressevent. Idag är det historia. Nu är det USB-pinnen eller åtm...
on/sur: JKL Blog - 25 mai 2004 05:19