10 mai 2004 11:43
A Coca-Cola can with GPS
Isabelle Hontebeyrie
Between May 17th and July 12th, more than 100 GPS cans of Coca-Cola will be available across the U.S. in specially marked 12, 18, 20, or 24-packs of Coca-Cola (classic, caffeine free Coke, cherry Coke and Vanilla Coke).
The hi-tech Coke "
Unexpected Summer" can is equipped with a SIM card, keypad and GPS chip transponder so it functions as a cell phone and GPS locator.
This Coca-Cola can is part of a summer-long contest.
As mentionned by the Coca-Cola company in a press-release issued today:
Winners who find one of these cans press a button to activate it, volunteer to participate and then have the grand prize delivered to them wherever they are.
As part of Coca-Cola Unexpected Summer, consumers could win an all-new 2005 Chevy Equinox, home entertainment system, cash, or any number of additional grand prizes.
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Tech and Web
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