The Coca-Cola Company announced it will introduce Coca-Cola C2 in Japan first and then the United States this summer.

© Coca-Cola Company

"Consumers are the true architects of this idea," said Doug Daft, chairman and chief executive officer, The Coca-Cola Company. "Coca-Cola C2 was created to specifically address their desire for a lower-calorie cola with that great Coca-Cola taste."

The packaging graphics feature the familiar Coca-Cola trademark in black on a "Coca-Cola red" background, to provide a distinctive visual difference between Coca-Cola C2 and the flagship brand. An integrated marketing campaign will support the summer roll-outs, including television, radio, out-of-home and Internet advertising. Coca-Cola C2 will be available in retail and foodservice outlets in bottles and cans, fountain, and as a frozen carbonated beverage.

In the past two years, The Coca-Cola Company has introduced four new products in the cola category -- Vanilla Coke (2002), Diet Vanilla Coke (2002), Diet Coke with Lemon (2001), and, most recently, Diet Coke with Lime (2004).

Diet Coke - known in some countries as Coca-Cola Light - is number one in the diet category, and the third best-selling soft drink overall worldwide.

The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Products are distributed in more than 200 countries at a rate exceeding 1 billion servings each day.

Categorie(s)/Catégorie(s): Lifestyles

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