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20 avril 2004 06:16
Coca-Cola Company to launch Coca-Cola C2
Isabelle Hontebeyrie

The Coca-Cola Company announced it will introduce Coca-Cola C2 in Japan first and then the United States this summer.

Coca-Cola C2
© Coca-Cola Company
Coca-Cola C2 will have half the sugar, carbohydrates and calories of regular colas. The announcement follows more than a year of research and development on Coca-Cola C2.

"Consumers are the true architects of this idea," said Doug Daft, chairman and chief executive officer, The Coca-Cola Company. "Coca-Cola C2 was created to specifically address their desire for a lower-calorie cola with that great Coca-Cola taste."

The packaging graphics feature the familiar Coca-Cola trademark in black on a "Coca-Cola red" background, to provide a distinctive visual difference between Coca-Cola C2 and the flagship brand. An integrated marketing campaign will support the summer roll-outs, including television, radio, out-of-home and Internet advertising. Coca-Cola C2 will be available in retail and foodservice outlets in bottles and cans, fountain, and as a frozen carbonated beverage.

In the past two years, The Coca-Cola Company has introduced four new products in the cola category -- Vanilla Coke (2002), Diet Vanilla Coke (2002), Diet Coke with Lemon (2001), and, most recently, Diet Coke with Lime (2004).

Diet Coke - known in some countries as Coca-Cola Light - is number one in the diet category, and the third best-selling soft drink overall worldwide.

The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Products are distributed in more than 200 countries at a rate exceeding 1 billion servings each day.

Categorie(s)/Catégorie(s): Lifestyles

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Comments/Commentaires: 1

04 octobre 2004 13:10

This is a message to your company that you need to put more infomation on this site because people have to do reports on this drink and there is nothing to say for the report!
Love
ME


Posted by/Écrit par: Vicky


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