Jupiter Research released earlier this week a report on the online ad market, confirming the importance of the war officially started February 18th between Yahoo and Google search engines.

For 2003, search helped propel online advertising growth in 2003. Online advertising rose 10 percent last year with paid surge growing by 50 percent. As reported by Tobi Elkin, Executive Editor, MediaPost Communications : "Search growth is fueled by the growing number of broadband households. Jupiter's report suggests that increasing household broadband penetration means more people viewing more advertising, which means more advertising overall. It also means that we will see advertisers use more rich media, streaming media, and other forms of video advertising. Some marketers are already streaming TV commercials on the Web."

Jupiter Research also projects that by 2008 not only will search account for $14.8 billion of the online ad market but 46 million U.S. households will have switched to broadband.

The company's Search Engine Strategy conference next month should prove quite interesting.

Categorie(s)/Catégorie(s): Tech and Web

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